Measurement
Every number tied to a clip, a placement, and a dollar.
No vanity metrics. Every data point maps to a specific piece of content, a specific account, and a specific cost - formatted for leadership review and regulatory filings. For the full framework, read our guide to measuring distribution CPM, reach, and results.
Metric definitions
View
A counted instance of a clip being watched on a platform. Platform-specific thresholds apply (e.g., TikTok counts a view at 1 second, YouTube Shorts at swipe-to-view). We report the platform’s native count, not an inflated number.
Reach
The number of unique accounts that saw a clip at least once. Reach tells you how many distinct people encountered your content, as opposed to total views which can include repeat watches.
Engagement
The sum of likes, comments, shares, and saves on a clip. Engagement signals how actively audiences interact with content, not just whether they saw it.
CPM (Cost Per Thousand)
The cost of reaching 1,000 views. Calculated as total spend divided by total views, multiplied by 1,000. Broad national distribution runs a blended $0.50–0.80. Regionally targeted programs run $4–6, because tighter geography costs more - still a fraction of traditional paid ad rates in peak demand windows.
Weekly reporting cadence
Every seven days, a comprehensive report is delivered covering the prior week’s distribution activity. The report includes:
- -Total clips shipped and currently live
- -Views, reach, and engagement broken down by platform
- -Blended CPM for the reporting period
- -Top-performing clips by views and engagement
- -A complete log of every sponsored placement with sponsor name, spend, and disclaimer record
- -Week-over-week trend analysis
Sample dashboard
Sample report - illustrative
0
Clips shipped
0.0M
Views
$0.00
CPM
Views over time
+18% vs. prior week
Platform breakdown
Filing-ready records
Where campaign finance rules apply, every sponsored clip is logged with the information required for FEC and state filings: sponsor name, total spend, placement dates, platform, account, view count, and disclaimer text applied. Invoices and logs are formatted to drop directly into your filing workflow.
[Sample weekly report PDF - TO BE SUPPLIED]